Developing the Right Marketing Strategy for Sales Success

Sale campaigns are crucial to delivering your business the extra sales spike you need to make strong profits or to move old stock which is sitting around and becoming less desirable by the day. There are two over-arching aspects to making a sale campaign work really well for you:1. External marketing strategy; and2. Internal marketing […]

The Importance of Strategic Marketing Planning

I remember as a kid growing up in the Broken Hill out in the bush and watching 1980’s Christian TV ads where an impassioned preacher was delivering his sermon and hollered to the congregation: “If you are FAILING to plan, you are PLANNING to FAIL …” These ads have stuck in my memory for over thirty […]