How to Best Use Social Media for Small Business
Social media marketing is a vital element in the overall marketing plan for any small business, but specifically, in the digital marketing area of the plan. Digital marketing represents a significant challenge and opportunity for small business marketing. The challenge is to understand the whole digital landscape with its myriad of platforms. The opportunity lies […]
Social Branding: Why Being a Social Brand Matters to SME’s
Social branding is a buzzword which first came out in 2009 and has kept marketers and small-to-medium enterprises (SME’s) on their feet since then. What is Social Branding really? Why is it an important part of small business marketing? How to become a social brand beyond just getting into Facebook and having thousands of followers […]
