The Value of TV Advertising: Tips from an Adelaide Advertising Agency, Part 1

Why Television Is Still an Effective Advertising Medium As an Adelaide advertising agency, it is imperative that we keep abreast of changes in media consumption, including traditional media platforms such as TV, radio and print. With the changes in how people consume media in the new digital economy, it is important to assess each media […]

The Inside Word Series: Insights from an Adelaide Advertising Agency, Part 2

How to Find Your Competitive Edge (Unique Selling Proposition) Ask any advertising agency in Adelaide or anywhere else about a Unique Selling Proposition and they will tell you how this alone can make up your entire ad or marketing campaign. Of course, when you are into business and you are determined to succeed, you need […]

Brand Strategy Planning: Tips From an Adelaide Marketing Agency, Part 4

How Do You Build Brand Image that is strong? Regardless of the industry you are in, you need a well-established brand; you have to build brand image that is distinct for you to stand out amongst your competitors and to successfully capture your customer’s attention – and you will probably need to partner with an […]