Step 1 of Lead Generation: Creating Awareness

The very first step of our 5 Step Lead Generator model is all about creating awareness for your brand, which is naturally the first step for any type of business, online or otherwise. The basic rule is this: if customers do not know about you, they cannot buy from you.   So, the first step […]

Step 2 of Lead Generation: Warm With Content

The second step of the 5 Step Lead Generator is all about warming your interested customers with relevant content. If you have a prospective customer who has clicked onto your ad and expressed interest in what you have to offer, the next step is to make sure your customer is not disappointed by what they […]

Step 3 of Lead Generation: Inspiring Action

At this step in the sales funnel, your interested customer has engaged with your ad and has been brought to a relevant landing or web page filled with high-quality content that warmed them to your offer. The next step in the 5 Step Lead Generator model is to inspire action. Great content is vital for […]

Step 4 of Lead Generation: Driving Conversions

In the fourth step of our lead generator model, we now need to convert. At this point, your customer has been brought into your sales funnel and pre-sold on your offer thanks to great content. On top of this, the copy has inspired action, which means they are now ready to provide you with their […]