An Adelaide digital marketing agency can tell you what you need to do in order to lift your business’ presence in the online world. These digital marketing strategies are often pretty straightforward when explained but after the first month, they can present you with these stats and data that appear to be a huge deal to them.
However, since digital marketing isn’t exactly your area of expertise (which is most likely why you hired an Adelaide digital marketing agency in the first place), these can simply just be numbers to you. If such is the case, we wanted you to know that understanding this kind of data should be just as important to you as it is to your digital marketing team.
Understanding this data, or rather, these metrics, will give you an edge over other business owners as this gives you an even better grasp on the current situation of your online presence. Equipping yourself with this knowledge will help you and your team establish clearer action plans in order to achieve your business goals.
Thus, without further ado, here are five examples of digital marketing metrics you as a business owner should take more seriously:
-
Overall Traffic with Google Analytics
Possibly one of the most basic metrics there is, this measures the number of users who have viewed or visited your website. Checking this data is great for monitoring and measuring your overall online performance over time. Good signs would be this number steadily increasing over time, but if it drops, a part of your strategy may need a reassessment. For accurately assess your website traffic and trends in that your traffic, you will need to pay close attention to your Google Analytics account.
-
Source/Channel Traffic from Google Analytics
From your Google Analytics, this is further broken down into categories of where this traffic came from. These categories are as follows:
- Direct – when a user types your website URL to access your website.
- Referral – when a user accesses your website through an URL placed on another website.
- Organic – when a user accesses your website through an URL on search engines like Google, Yahoo!, Bing, etc. This does NOT include ads and business listings.
- Social – when a user accesses your website through an URL posted on social media platforms like Facebook, Twitter, LinkedIn, etc.
- Paid – when the visitors come via a Google Adwords campaign (pay-per-click
This breakdown helps you see which are your strong and weak channels, for you to know which ones need more focus and help.
-
Returning & New Visitors to Your Website
Your overall traffic can also be divided into Returning Visitors or New Visitors, and as their name implies, these are users who keep coming back to your website and users who have stumbled onto your website for the first time. Having both a large number of Returning Visitors and New Visitors is the ideal situation, as it translates into having a website that’s both engaging enough to retain customers/visitors and your marketing strategies are effective at bringing in new ones.
-
Goals & Leads
A little bit on the advanced side of digital marketing metrics, goals and leads measure how many people either downloaded your PDF, signed up for your newsletter, made an enquiry, etc. This is essential for determining how your lead generation tactics are performing in terms of users who are actually converting. Of course, the more conversions determine the effectiveness of your lead generation strategies. If you need some assistance, with generating more leads, then please get in contact with us at https://marketingcatalyst.com.au/contact/
-
Bounce Rate
Not all visitors stay too long on a page or website, sometimes they click on the URL, don’t like what they see, and click the exit button as quickly as they’ve clicked the URL. This is what Bounce Rate measures. If you see a particularly high bounce rate on a particular page, it’s a red flag that indicates there may be something wrong with your page.
Metrics Help From Your Adelaide Digital Marketing Agency
You can find all these metrics in your Google Analytics, if you have it installed. If you don’t have it installed and/or would like us to walk you through how Google Analytics provides critical information in today’s digital economy, then feel free to contact us. If you would like to setup a consultation with us, you can call us at 1300 733 255 or email us at info@marketingcatalyst.com.au.
[button text=”Contact Us” style=”outline” radius=”10″ link=”https://marketingcatalyst.com.au/contact/”]
