According to an article from 2017, “South Australian businesses believe digital marketing is the biggest marketing opportunity for them this year”.
Three years or so later, we can confirm that digital marketing in South Australia has exploded – and this is a trend that will only continue in the years to come.
Feel like you missed out?
Not to worry, as we are still only in the beginning of the ‘era of online advertising’ that will only become more dominant as time goes on.
Increase In Popularity
Advertising and marketing is the lifeblood of business, and without it most companies would be doomed to fail.
You can have the best product or service in the world, but if no one hears about it then how will you stand a chance to prove it?
This is where advertising comes in, and businesses around the world have recognized digital marketing as an effective way to get their products into the hands of the people they are intended for.
In the digital era we are living in, it is not surprising that online marketing has emerged as one of the most effective ways to advertise.
Benefits of digital advertising include:
- Cost-effective
- Immense amounts of data
- Laser-targeting
- Minimal upfront costs
- Less risk
- Automatic optimization
These are only a few of the countless benefits that online media and digital marketing has to offer businesses.
It doesn’t matter what industry you are in, the size of your business, or whether you operate in-person or completely online – digital advertising is a great way to increase sales and revenue.
Make Your Name Known
The nature of online advertising makes it easy for even the smallest of businesses to advertise their product and services to the people they wish to serve.
General Online Advertising Strategy
Effective marketing means proper planning and strategy.
Every business has their own goals and objectives they wish to accomplish with their marketing – no two businesses are the same, which means every marketing plan should be unique to one another.
In order to determine the right marketing strategy for your business, you must analyze various factors, including your:
- Budget
- Target market
- Industry
- Goals/Objectives
Digital Marketing Methods
There are many different digital marketing methods available today.
Some of the most popular (and effective) digital marketing methods include:
SEO
Search engine optimization (SEO) involved optimizing your website content and pages to rank for relevant searches on search engines, such as Google.
Proper SEO strategy can result in a constant flow of leads that come to you cost-free, for as long as your page continues to rank.
PPC
Pay-per-click (PPC) advertising means paying every time a user ‘clicks’ and interacts with your ad.
PPC ads can be highly relevant and cost-effective, allowing you the benefit of showing your ads or landing pages only to users that are most likely to lead to a sale.
The dominant PPC advertising medium is Google Ads.
Social Media Paid Advertising
Social media advertising, such as Facebook or Instagram advertising, is a great way to advertise your business.
Social media platforms such as Facebook, Snapchat, Instagram, Twitter, and others are incredibly popular, attracting millions of users per day.
With the right messaging and strategy, paid social media advertising can be highly profitable.
Social Media Marketing in Adelaide
Growing your businesses social media accounts can have a great ROI, although it can take time to have good results.
By regularly posting relevant, engaging, and helpful content, your social media profiles will grow and can help produce leads and sales for your business.
Email Marketing
Email marketing allows businesses the benefit of ‘re-advertising’ to leads or past customers for free.
Consistent email marketing with helpful content and high-converting copy can be incredibly profitable for your business.
Get Help With Digital Marketing
Marketing Catalyst is a top digital advertising agency based in Adelaide, South Australia – contact us today for a free consultation.
