Step 1 of Lead Generation: Creating Awareness
The very first step of our 5 Step Lead Generator model is all about creating awareness for your brand, which is naturally the first step for any type of business, online or otherwise. The basic rule is this: if customers do not know about you, they cannot buy from you. So, the first step […]
Step 2 of Lead Generation: Warm With Content
The second step of the 5 Step Lead Generator is all about warming your interested customers with relevant content. If you have a prospective customer who has clicked onto your ad and expressed interest in what you have to offer, the next step is to make sure your customer is not disappointed by what they […]
Step 3 of Lead Generation: Inspiring Action
At this step in the sales funnel, your interested customer has engaged with your ad and has been brought to a relevant landing or web page filled with high-quality content that warmed them to your offer. The next step in the 5 Step Lead Generator model is to inspire action. Great content is vital for […]
Step 4 of Lead Generation: Driving Conversions
In the fourth step of our lead generator model, we now need to convert. At this point, your customer has been brought into your sales funnel and pre-sold on your offer thanks to great content. On top of this, the copy has inspired action, which means they are now ready to provide you with their […]
Step 5 of Lead Generation: Sales and Reporting
Sales The final step of the 5 Step Lead Generator model has less to do with leads and more with actual sales. See, by now the customer has converted from traffic into a lead – they have engaged with the entire front end of the sales funnel so much so that they’ve offered their contact […]
How Our 5 Step Lead Generator Delivers More Leads
If you’re tired of running hit and miss campaigns, or you aren’t sure which is the right digital channel to use, then read on and we’ll break-down how the 5 Step Lead Generator model generates more leads. Overview The essence of digital marketing is this: Increase traffic to your website + Convert traffic to leads […]
No, digital marketing isn’t just Facebook.
There’s more to marketing online than social media. Let’s hear from a marketing agency in Adelaide. We’re at an interesting time with marketing. Trends come and go before businesses have the chance to implement new strategies. While marketing has more visibility than ever before, it’s also demanding… and requires weekly, daily and sometimes, hourly […]
Most companies don’t know how their marketing is performing.
This is what a marketing and advertising agency in Adelaide thinks. The top marketing challenge for brands is generating leads. Following this, proving the ROI of marketing activities, identifying the right channels and securing budget are major pain points. Interestingly though, some brands don’t pay enough attention to their marketing data (and how their activities […]
5 reasons why video content can work for your brand
Yes, video marketing can work for your brand. Says a marketing agency in Adelaide. We sat down recently with one of our clients. The conversation bounced from SEO to advertising and onto digital marketing. “We’d love to do video, but it just won’t work for our business…” An important lesson came from this meeting… […]
Branding is important. But your marketing efforts should generate LEADS.
Marketing campaigns, without the fluff, generating real leads. It happens all the time. Brands inject thousands of dollars into a marketing campaign, with crossed fingers (and little strategic backbone). And yes, there’s certainly a time and place for good branding. But, the issue is, when branding is the reason for running the campaign in the […]
