For the past few years, we’ve watched consumers’ time spent with traditional Television decline. Broadcast ratings have fallen in a variety of dayparts, but most notably in primetime. TV stations expanded their offerings to include digital and streaming channels, and with the success of OTT services, many have asked, “Is TV dead?” As an agency […]
Just like people, brands evolve over time. What worked say, 10 years ago, may not be so applicable in today’s dynamic market place. We’ve seen major brands evolve over time: Mercedes Benz: Apple: Starbucks: When brand’s do evolve, branding is usually the first step in the evolution process. It’s important for branding to evolve alongside […]
We’ve all heard an urban legend or two in our time. Usually they are creepy tales told during sleepovers or over a campfire, like Bloody Mary. Legend has it that if you close the lights, look into a mirror and say “Bloody Mary” three times, you will summon the ghost of an executed witch. For […]
Marketing Science is evidence-based marketing advice and insights. Marketing Science draws its insights from what occurred in the real world – from previous results that provide insights on sales, market share, brand loyalty metrics and more. Adelaide’s very own Ehrenberg Bass Institute is the world’s largest centre for Marketing Science research and we have drawn upon […]
‘Marketing technology and mobile advertising are changing every day. Your company can stay ahead of the competition by seizing opportunities as they come.’ says Kain Vodic, Director of Adelaide Marketing Agency, Marketing Catalyst. Consumers are on their phones constantly, including when they shop. Whether they’re making a purchase or simply researching items, stores, and sellers, […]
What makes big brands big? How do they do it? It seems as though these companies grow rapidly over night… For many years marketing as a discipline has been an expensive process of trial and error. This usually involves throwing large sums of money at a campaign, hoping that the ‘investment’ will yield greater results. […]
It seems as though the fundamentals of B2C marketing are clear-cut, but what about the essentials of B2B marketing? The digital revolution can be difficult to navigate, especially if you were born on the other side of the “digital divide” – when all you had to cover where newspaper ads, Yellow Pages ads, radio advertising […]
The Attitude Problem When marketers encounter an issue relative to consumer behaviour, they often assume that the solution is to change people’s attitudes. Take the issue of climate change for example, usually, marketers will ask “how can we get people to care about the environment more?” Similarly, when product sales are low, brand managers and […]
Advertising has changed forever, and yet aspects of it remain unchanged. The challenge for clients and Adelaide advertising agencies is to identify the differences. What has changed? Well, just about everything. As you have probably already determined if you have been working with an advertising budget for a year, five years, or even twenty years, […]
Your next customer is only a click away! Marketing Catalyst is a leading search engine agency in Adelaide who can put your business in front of ready-to-buy customers. Whether you’re an SME or an established brand ready for the next level of growth, our full service search engine marketing firm will help tailor Search Engine Optimisation […]