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Social Branding: Why Being a Social Brand Matters to SME’s

Social branding is a buzzword which first came out in 2009 and has kept marketers and small-to-medium enterprises (SME’s) on their feet since then. What is Social Branding really? Why is it an important part of small business marketing? How to become a social brand beyond just getting into Facebook and having thousands of followers […]

Why Your Business Needs a Creative Adelaide Advertising Agency

The marketing landscape has changed forever and with these changes, the need for an Adelaide advertising agency supporting your business is more than ever. Customers have never had so many options to make a purchase, or the number of channels to express sentiments about a product or service. Smart & Social Technology The advent of […]

Facebook Paid Advertising: Social Media Marketing Adelaide

Social Media Marketing Adelaide Are you are a business owner maximising your local social media marketing Adelaide activities? How about your fan engagement level? If you are short on time and are looking for a quick result, then paid advertising campaigns on Facebook are a great place to start. Facebook had recently just turned ten, […]

Developing the Right Marketing Strategy for Sales Success

Sale campaigns are crucial to delivering your business the extra sales spike you need to make strong profits or to move old stock which is sitting around and becoming less desirable by the day. There are two over-arching aspects to making a sale campaign work really well for you:1. External marketing strategy; and2. Internal marketing […]

The Importance of Strategic Marketing Planning

I remember as a kid growing up in the Broken Hill out in the bush and watching 1980’s Christian TV ads where an impassioned preacher was delivering his sermon and hollered to the congregation: “If you are FAILING to plan, you are PLANNING to FAIL …” These ads have stuck in my memory for over thirty […]

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