Best Strategies for Digital Marketing Adelaide
For South Australia-based businesses that have yet to use online advertising or businesses who are using digital marketing but are not happy with the results, this article will help introduce some of the best ways to make more sales with online advertising. Why Digital Marketing? Digital marketing is all the rage these days, and for […]
Why Email Marketing Is So Powerful in 2020
Despite predictions that ‘email marketing is dead’ or that it will soon fall victim to the powers of social media and video content, email is still the powerhouse of online marketing. According to Oberlo.com, the Return on Investment (ROI) for email marketing is $42 for every $1 spent! The same article claims that more than […]
Marketing Strategies for Small Business
As a small business owner, your resources in the form of time, money, and personnel are limited. Yet, you need a foolproof marketing strategy to get your products to your target. There are marketing tips you can use without spending in excess. Some of these are: Invest in a Website You are likely to be […]
Step 1 of Lead Generation: Creating Awareness
The very first step of our 5 Step Lead Generator model is all about creating awareness for your brand, which is naturally the first step for any type of business, online or otherwise. The basic rule is this: if customers do not know about you, they cannot buy from you. So, the first step […]
Step 2 of Lead Generation: Warm With Content
The second step of the 5 Step Lead Generator is all about warming your interested customers with relevant content. If you have a prospective customer who has clicked onto your ad and expressed interest in what you have to offer, the next step is to make sure your customer is not disappointed by what they […]
Step 3 of Lead Generation: Inspiring Action
At this step in the sales funnel, your interested customer has engaged with your ad and has been brought to a relevant landing or web page filled with high-quality content that warmed them to your offer. The next step in the 5 Step Lead Generator model is to inspire action. Great content is vital for […]
Step 4 of Lead Generation: Driving Conversions
In the fourth step of our lead generator model, we now need to convert. At this point, your customer has been brought into your sales funnel and pre-sold on your offer thanks to great content. On top of this, the copy has inspired action, which means they are now ready to provide you with their […]
Step 5 of Lead Generation: Sales and Reporting
Sales The final step of the 5 Step Lead Generator model has less to do with leads and more with actual sales. See, by now the customer has converted from traffic into a lead – they have engaged with the entire front end of the sales funnel so much so that they’ve offered their contact […]
How Our 5 Step Lead Generator Delivers More Leads
If you’re tired of running hit and miss campaigns, or you aren’t sure which is the right digital channel to use, then read on and we’ll break-down how the 5 Step Lead Generator model generates more leads. Overview The essence of digital marketing is this: Increase traffic to your website + Convert traffic to leads […]
No, digital marketing isn’t just Facebook.
There’s more to marketing online than social media. Let’s hear from a marketing agency in Adelaide. We’re at an interesting time with marketing. Trends come and go before businesses have the chance to implement new strategies. While marketing has more visibility than ever before, it’s also demanding… and requires weekly, daily and sometimes, hourly […]
