Almost every digital marketing agency in Adelaide can attest to how powerful email marketing can be, most especially for eCommerce. When executed correctly, it can generate heaps of leads, but when executed perfectly – those leads turn into SALES.
One of the biggest factors that contribute to the power of email marketing is the massive amount of email users. Virtually everyone has their own email, whether for personal or business use, so why not dive into this huge pool of potential?
However, email marketing can be a tricky lady to tango with, as it’s not as easy as doing one email blast to get skyrocketing sales. Email marketing is all about the right messaging, the right audience and the right timing.
That being said, how do you maximise email marketing for your eCommerce business?
Roll out the Incentives
You know how good it feels to get an incentive for doing something as simple as referring a friend or even liking a social media post. Give your customers that kind of feeling, and gain something from it.
Send them a personalised email thanking them for their purchase, then introduce that you will be giving an incentive (ex. Discounts, freebies, etc.) for referring a friend OR for simply giving a review. If you want to make things even more exciting, you can even turn this into a contest!
Upsell, Upsell, Upsell
In this scenario, your recipients are people who have already purchased one or more of your products. They already know how you work, what your products do and may already be fully satisfied with their experience.
It may seem like you might not have any further business with these people, but on the contrary, they are the best audience for upselling. They already like you, so why not email them with an offer of something better from what they’ve already purchased?
When upselling though it’s important to make sure that the product your upselling is relevant to the product they already purchased. Additionally, be considerate of your customer’s budget, which you’ll already have a faint idea of based on the product they previously purchased.
Invest n an Automation Series
Email marketing is not a one-time thing. You need to keep your communication with customers and potential customers going to keep you in their minds, and to keep yourself open to eventual leads and sales.
You may be thinking about how tedious it might be to keep regularly emailing your list, but you don’t have to do this manually. There are several email marketing software programs like MailChimp that enable you to set up an auto sending series, where you can set when the next email can be sent after the first email has been received or opened.
It’s an easy and quick way to setup your own email automation series and keep in contact with your customers and leads. However, most automation features aren’t for free, but they aren’t that expensive either and are worth the investment.
Here are a few examples of the kinds of emails you can add to your series according to Reengager:
- Welcome emails for new subscribers
- New product introductions
- Promote a contest or giveaway
- Tell a story
- Showcase products in a lifestyle context
Email Marketing Assistance from a Digital Marketing Agency in Adelaide
It can take a considerable amount of time and effort to get email marketing right, but with professional help, we can take a load off your shoulders. If you need advice or a hand with your email marketing campaign, you can book a consultation with us by calling us at 1300 733 255 or emailing us at info@marketingcatalyst.com.au.
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