Michael – SEO Writer & Strategic Counsel
When the founders of Google, Sergey Brin and Larry Page, published their PhD thesis on PageRank in 1998, Michael was in transition from the print environment as a writer, editor and publisher. The movement from print to digital has been monumental. But the so-called “traditional writing skills” of clear communication, simple explanation of specialist subjects, correct spelling and good grammar are still paramount in marketing, PR and search engine optimisation. Michael has a peerless understanding of how search engines work, what they like and who the reward. Michael also fulfils a role of “Strategic Counsel” within the agency, deploying his vast experience and knowledge across various business sectors, government, and life matters.