When looking at social media marketing in Adelaide, it’s clear that video the latest trending tool.
Facebook offers a number of features for businesses to promote and build their brand online, like building a Facebook Page or paid Facebook Ads. However, what is recently growing in popularity are Facebook Videos, as this gives businesses another creative outlet for them to tell their stories.
You have probably seen the effectiveness of Facebook videos yourself as you’re scrolling down your feed and suddenly you stumble upon this captivating video. You can have the same effect work for your business as well, and here are a few tips to get you started:
#1 – Go for Inspirational Video Content
People are emotional by nature, and one of the best ways to tap those natural emotions is through a touching and inspirational video. In fact, according to Social Media Examiner, inspirational videos get more shares and engagement than sales messages.
The logic is pretty simple, these videos make people feel good and because of that, they want to share it with everyone else on their Facebook friends list. Thus, try not to get too sales-y for your videos, and instead, find a way to have an inspirational take that still relates to your business.
#2 – Aim for a Video that Fits In the News Feed but Still Stands Out
Admittedly, this can be a bit tricky, but it will be worth all the effort once you see your views and engagement skyrocket. It is all about experimenting with the different ways you can convey your message to your audience.
The key here is to find the right balance between a video that blends in with the social nature of the News Feed but still manages to make a user stop scrolling for a second to watch your video. In other words, aim for a video that is kind of passive yet still has a touch of attention-grabbing aggression.
#3 – Make Sure Your Video is No-Sound Friendly
Facebook videos play automatically once you see them while scrolling, and it is important to remember that this autoplay has no sound. The sound only comes when a user taps on the video to watch it on full screen.
That being said, attractive animation and graphics are essential for capturing viewer attention during autoplay mode. Additionally, if you have people talking or if you have a voice over going on, make sure to add subtitles or captions people can read.
#4 – Upload Videos Directly on Facebook
It might be easier to share a YouTube or Vimeo link than uploading directly on video, but the latter will get your material to more places than the former option. SocialBakers have even reported that videos that were directly/natively uploaded on Facebook are winning nearly an 80% share of all video interactions happening on a social media site.
Buffer Social further added that native Facebook videos are seeing more and more interactions than those from YouTube, Vimeo, and other sites. Thus, if you want to share your video on Facebook, upload it right on there!
P.S.: The autoplay feature also only works on natively uploaded videos and NOT on video links.
More Social Media Marketing Tips for Adelaide Businesses
There is a lot more to explore and experiment with Facebook Videos before you can get the kind of engagement and virality every business wants. It can be a long process until you achieve such, but you can make the process easier through help from a team of social media marketing experts.
If you would like to setup a consultation with us, you can call us at 1300 733 255 or email us at info@marketingcatalyst.com.au.
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