Most Adelaide small business owners would agree that social media marketing has immensely changed the way businesses market or sell their offers. In fact, these days it is rare to find a business that does not have their own profile on social media platforms like Facebook, Twitter, Instagram and the like.
Two of the biggest reasons why businesses are ‘going social’ is because:
- Signing up for an account is free and
- Virtually EVERYONE is on social media!
This means getting a social media profile for your business can give you access to a large audience of potential customers.
However, social media marketing is not just all about getting a profile and posting information addressed to the general public. To truly maximise the amazing potential this platform can bring your business, you need to use it wisely to find, engage and connect with the right people.
The more you connect with the right targeted audience, the more customers you will generate for your business. You can start finding the right people on social media with these tips:
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Start with what you already have
Family, friends, colleagues, existing customers, each person connected with you has their own unique network of people you may have yet to meet. If their connection shares the same interest with the person you know, you may have a potential follower in your hands.
Your first degree connections are always a good foundation to building a following on social media, and can indirectly influence someone else to follow you. Thus, make sure to regularly engage with your existing following if you hope to find more people like them.
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Use #hashtags
Mainly popular on Twitter and Instagram, hashtags are like the keyword of social media.
These are great for boosting your post’s visibility and for seeing who else is using the hashtag, which can indicate a person’s particular interests.
However, remember to try and be as specific as you can with your hashtags as it will be easier to gauge a person’s interest that way. For example, anyone can use #smartphone but a more specific audience would use #iPhone7Red, giving the idea that they are not into just any smartphone, but the Red iPhone 7.
See the difference?
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Search for and follow influencers in your niche
Influencers are people who have already made a name for themselves and are considered to be a big deal in your business niche. These are usually popular brands who already have a thousand followers, who can possibly be your followers as well.
It’s basically as simple as following these influencers, checking out who else is following them or engaging on their page and following these people through your social media profile. This is taking advantage of how most people would often follow back anyone who follows them.
Social Media Marketing Assistance for Adelaide Businesses
You can explore several other social media marketing tactics to build a following of the right people for your business. We can even help you go through such tactics and find out which one can work best for you!
If you would like to setup a consultation with us, you can call us at 1300 733 255 or email us at info@marketingcatalyst.com.au.
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