Step 1 of Lead Generation: Creating Awareness

The very first step of our 5 Step Lead Generator model is all about creating awareness for your brand, which is naturally the first step for any type of business, online or otherwise. The basic rule is this: if customers do not know about you, they cannot buy from you.   So, the first step […]

Step 2 of Lead Generation: Warm With Content

The second step of the 5 Step Lead Generator is all about warming your interested customers with relevant content. If you have a prospective customer who has clicked onto your ad and expressed interest in what you have to offer, the next step is to make sure your customer is not disappointed by what they […]

Step 3 of Lead Generation: Inspiring Action

At this step in the sales funnel, your interested customer has engaged with your ad and has been brought to a relevant landing or web page filled with high-quality content that warmed them to your offer. The next step in the 5 Step Lead Generator model is to inspire action. Great content is vital for […]

Step 4 of Lead Generation: Driving Conversions

In the fourth step of our lead generator model, we now need to convert. At this point, your customer has been brought into your sales funnel and pre-sold on your offer thanks to great content. On top of this, the copy has inspired action, which means they are now ready to provide you with their […]

Step 5 of Lead Generation: Sales and Reporting

Sales  The final step of the 5 Step Lead Generator model has less to do with leads and more with actual sales. See, by now the customer has converted from traffic into a lead – they have engaged with the entire front end of the sales funnel so much so that they’ve offered their contact […]

How Our 5 Step Lead Generator Delivers More Leads

If you’re tired of running hit and miss campaigns, or you aren’t sure which is the right digital channel to use, then read on and we’ll break-down how the 5 Step Lead Generator model generates more leads. Overview The essence of digital marketing is this: Increase traffic to your website + Convert traffic to leads […]

Marketing Agency in Adelaide Outlines 5 Reasons You Need a Marketing Plan

Marketing agency Adelaide

You need a marketing plan All business need to have a marketing plan in place. Without a marketing plan, you can lose focus and your business can become disorganised. Marketing Catalyst, one of Adelaide’s leading marketing agencies, has outlined the following five reasons you need to create a marketing plan today. 1. You can create […]

5 Actionable Social Media Tips from an Adelaide Marketing Agency

Marketing agency adelaide

The importance of social media for any business Social media isn’t just for tech savvy businesses or companies with ‘post-worthy’ content. Every company should have a social media presence. It helps build credibility, SEO, keep your target audience informed, and generate new leads. Marketing Catalyst, one of the leading marketing agencies in Adelaide, has put […]