Television Commercials & Video Production in Adelaide

Have you previously advertised on television? Are you considering running a campaign on television for the first time?

Television and video are both really effective in promoting your business because they engage multiple senses including:

• Visual
• Audio; and
• Are a moving picture, further drawing in the attention of the viewer.

Television Advertising Effectiveness

If you want to reach a large audience of potential customers for your business, there is no better medium in the media landscape than television advertising. Your business message is promoted into the living rooms and onto the various devices of your potential customers.

TV advertising effectiveness is a constant point of discussion in today’s ever evolving media landscape. In recent years TV has undergone a revolution, with the TV of today being available anytime, anywhere and on every device. This availability has strengthened the effectiveness of TV advertising, and research has shown that TV still remains the dominant medium for communicating a brands messaging.

Here are some quick facts about the effectiveness of today’s TV advertising

• A $1 million world-first study involving advertisers such as Unilever, Pfizer and Kimberly-Clark shows that TV creates by far the best return on investment for fast moving consumer goods (FMCG) brands in Australia.
• The first wave of that “Payback Australia” study by Ebiquity, the leading independent marketing analytics firm, found that every $1 invested in TV advertising generated a return of $1.74.
• TV easily beat online video, online display, radio, press, and outdoor advertising in the study, commissioned by ThinkTV.
• TV was the only media in the study to generate a positive short term revenue ROI for the nine participating FMCG brands, which also included Lindt, Goodman Fielder, Sanitarium, and McCain.
• TV outperformed online and offline channels at driving key performance metrics like sales and new accounts over that period.

Source: https://thinktv.com.au

Do You Need to Reach a Large Audience?

If you need reach a large audience we can step you through the various elements of a television advertising campaign including:

1. The Media Buy
2. The Creative Process
3. The Outcomes

The Media Buy

Using the latest audience research data from Roy Morgan, we hand pick the programs and stations your television commercial appears on, to best reach your target audience, and in the most cost effective manner.

The Creative Process

This is the fun part! This is where the creative juices flow and we are set with the challenge of:

• Grabbing audience attention quickly
• Holding audience attention throughout the 15 or 30 second commercial
• Crafting a voice-over script which tells the story of your business in an engaging fashion
• Developing offers which are appealing to the audience and in doing so, answer their age old question of “What’s in it for me”?
• Creating tactical hooks to get viewers to act on what they have seen in your television commercial by visiting your website, your place of business, picking up the phone and booking an appointment or checking you out on social media
• Combining compelling music or relevant sound effects which reinforce the overall creative direction of your television commercial;
• Designing the visual look and feel of your television commercial
• Engaging paid actors and carrying a shoot on location if required; and most importantly,
• Bringing all the elements together into a compelling and engaging audio-visual message with a call-to-action to bring in more customers to your business.

The Outcomes

The objectives or outcomes we deliver for television advertising include:

• Increased brand awareness
• More traffic to your website
• More customers to your business generally; and
• More sales and business growth.

Do You Want to Know More?

If these kinds of outcomes appeal to you, and you would like to know more, let’s meet for a coffee and discuss your next project.