Education | Enrolment Marketing
Roma Mitchell Secondary College needed to build awareness and generate enrolment interest across a range of specialist programs, including:
The complexity of multiple programs, combined with a competitive education market, made it difficult to clearly communicate their offering to the right audience.
Marketing Catalyst developed a targeted digital marketing strategy focused on clarity and engagement.
This included:
The strategy was designed to guide prospective families from awareness through to enquiry, supported by clear messaging and strong visual content.
The campaign delivered strong results:
The college successfully positioned its programs and generated high levels of interest within a short timeframe.
When programs are complex, clear messaging, targeted campaigns and structured digital pathways are critical to driving engagement and enrolments.
