Role of Localism in Digital Retail Marketing

With the advancements in technology, especially the internet, the urge and ease of selling to a global audience is stronger. Unfortunately, some businesses might have given too much concentration on their international customers than local sales. Similarly, most buyers have also given in or preferred foreign brands. This has significantly affected the local retailers. For […]

Facebook Paid Advertising: Social Media Marketing Adelaide

Social Media Marketing Adelaide Are you are a business owner maximising your local social media marketing Adelaide activities? How about your fan engagement level? If you are short on time and are looking for a quick result, then paid advertising campaigns on Facebook are a great place to start. Facebook had recently just turned ten, […]

The Importance of Strategic Marketing Planning

I remember as a kid growing up in the Broken Hill out in the bush and watching 1980’s Christian TV ads where an impassioned preacher was delivering his sermon and hollered to the congregation: “If you are FAILING to plan, you are PLANNING to FAIL …” These ads have stuck in my memory for over thirty […]