Step 5 of Lead Generation: Sales and Reporting
Sales The final step of the 5 Step Lead Generator model has less to do with leads and more with actual sales. See, by now the customer has converted from traffic into a lead – they have engaged with the entire front end of the sales funnel so much so that they’ve offered their contact […]
Most companies don’t know how their marketing is performing.
This is what a marketing and advertising agency in Adelaide thinks. The top marketing challenge for brands is generating leads. Following this, proving the ROI of marketing activities, identifying the right channels and securing budget are major pain points. Interestingly though, some brands don’t pay enough attention to their marketing data (and how their activities […]
