Inside Word Series: Insights From An Adelaide Digital Marketing Agency, Part 6

Beginner Tips for the Start of Your Business’ CRO Journey

While SEO’s importance gained more worldwide recognition, CRO is one thing an Adelaide digital marketing agency should direct more attention to today. Fundamentally, Conversion Rate Optimisation (CRO) is all about increasing the percentage of visitors who come across your landing page who take an action – be that signing up for your newsletter, share your posts, or ultimately, become customers.

The CRO process uses analytics and user feedback to improve the performance of your website and requires an evaluation of your website’s sales funnel to identify ways you can improve your site.

Conversion Rate Optimisation’s Importance

Even if traffic is apparent on your website, with the efforts of an effective SEO, paid search, social or content strategy, it will all be a waste if your site visitors are not completing the goals you intended them to complete in the first place. Essentially, your goal is conversion – email signup, account creation, purchase – whatever the ultimate point of your website is, a conversion is what you TRULY need.

CRO analyses what customers want, when they want it, and then finding a way to give it to them. CRO is valuable because it increases revenue and lowers your cost per acquisition. It generates more sales for the same amount of traffic you are currently receiving.

Conversion rate optimisation requires an in-depth concentration on the following areas:

A/B Testing

A/B testing is when you set up two different variations of a web page or landing page and send equal amounts of traffic to both. You then measure the number of conversions for each variation and see which page is able to generate the most conversions.

Once you have identified which page is doing better than the other, you shift to that version so you can begin benefiting from the improved conversion rate provided by the better variation.

Understand Customer Journey

From encountering your product advert to knowing more about your brand, to visiting your website or store, to making a purchase – your customer journey should be well analysed for you to be able to identify areas that are doing excellently, and areas that contain pain points and customer struggle.

The customer experience is where business is won and lost. Analysing your customer journey will ultimately lead to profitability and increased revenue.

Beyond this, you want your customers to feel that their loyalty is well-placed and that they are seamlessly able to recommend your brand, your product, and your services to their friends, family, and colleagues.

Customer Feedback

In business, the level of customer satisfaction can make all the difference in your sales, which is why it is important to know what your customers want and what they do not. Fortunately, feedback can be collected in a wide variety of ways.

Focus on getting feedback and tweak the areas that require some improvements to provide the ultimate user experience.

Getting Started with CRO through the Expertise of an Adelaide Digital Marketing Agency

Again, the main principle of CRO is to analyse to be able to improve on specific areas, so stop worrying about what a good conversion rate should look like. Instead, work to improve whatever you have.

Find someone to help analyse this for you. It is important not to be disappointed if your efforts only lead to a small increase in conversions, even small wins add up.

If you would like to setup a consultation with us, you can call us at 1300 733 255 or email us at info@marketingcatalyst.com.au.

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