5 reasons why video content can work for your brand

Yes, video marketing can work for your brand. Says a marketing agency in Adelaide.  

We sat down recently with one of our clients. The conversation bounced from SEO to advertising and onto digital marketing

“We’d love to do video, but it just won’t work for our business…” 

An important lesson came from this meeting… many businesses push aside video, assuming their brand isn’t entertaining enough behind the camera. 

Like, a car dealership, for example. But, just think about how many car ads were on TV commercials. 


According to Buffer, 76% of businesses say video has helped increase sales. That’s over 3/4 of brands. Not brands in a specific niche, but all brands

The numbers mirror on the consumer side. 81% of people buy products or services after watching a brand’s video. 

Pretty cool, huh? 

And no, you don’t need to be Steven Spielberg. Partnering with a marketing agency in Adelaide will help create high-end production videos that guide your audience through the customer journey (and into leads). 

Don’t ignore video marketing… 

As a digital marketing agency, we don’t want you to miss out on all these benefits of video. 

Here’s why… 

1. People want video 

Most information transmitted to our brain is visual. As humans, we seek visual aids. It started with pictures and now it’s video. Your audience expects video, now. And yes, even if you’re a plumber. 

2. Video builds trust 

Gary Vee is a great example of this. Through the power of video, he’s created a worldwide following. His viewers feel like they know him, personally. You don’t need to necessarily create a fan following (unless you want to). But, video is a great way to show your authority and connect with potential customers. 

3. Google loves it, too 

This comes as no surprise. Google owns YouTube. The more videos you have on (or pointing to) your website, the better your search ranking. 

4. An opportunity to be authentic 

Remember that famous ‘Feels Like Home’ Qantas video ad? It’s a memorable example of authenticity, appealing to our emotions. And it works. 64% of people are likely to purchase from or show greater interest in a brand that authentically expresses itself. Videos are the platform to achieve this, through story arcs, music, and powerful visuals. 

5. You can do just about anything with video  

There are all types of videos you can create. That’s what makes video marketing so fun. There are demo videos, where you unveil a new product, brand videos, created as part of a larger campaign. Event clips, interviews, educational and how-to videos, animations, customer testimonials, and personalised messages. 

Lights, camera, action!  

Your videos will connect to your larger marketing strategy. Leave the planning, scripting, shooting, editing and promoting to a marketing agency in Adelaide, with experience in video production. 

Contact our team of video creatives and strategists to bring your vision to the big screen. Or should we say, the small (mobile) screen. 

Found this article useful? Please share. 

2 thoughts on “5 reasons why video content can work for your brand

  1. Ben Yola says:

    Great insights. Video marketing is a staple for any industry nowadays; also because many people are visual. It also makes me wonder if TV still stands a chance against mobile videos/the social media video format. Like for instance, Instagram rolled out IGTV before, encouraging people to consume videos in a vertical format. It’s also a sort of hybrid between TV and social media video production.
    In your opinion, do you still think brands with more budget should continue advertising for TV or not? There are still many companies in Australia that have those kinds of services alongside digital marketing, like Ad Impact.
    But that aside, still a wonderful article. Thanks for sharing.

  2. Kain Vodic says:

    Hi Ben
    Thanks for your kind words.
    In answer to your question, yes, absolutely if a client has the budget to be on TV, then TV should still be in the media mix. TV media buying probably needs to be more forensic than ever as audiences are declining as per Roy Morgan audience research numbers. Ultimately, it depends on who your target audience is and what media they still consume.
    Thanks for again for your comment. It looks like you guys do some nice work over in WA – keep up the good work! 🙂

Leave a Reply

Your email address will not be published. Required fields are marked *

For security, use of Google's reCAPTCHA service is required which is subject to the Google Privacy Policy and Terms of Use.

I agree to these terms.

 Get in touch to book your campaign.

We respect your privacy.

If you are looking for an automotive marketing agency who gets you and your business, you are in the right place. Contact us today to get your Digital Marketing Campaign underway.

 Get in touch to book your campaign.

We respect your privacy.

If you are looking for an automotive marketing agency who gets you and your business, you are in the right place. Contact us today to get your Digital Marketing Campaign underway.

Do you need more leads?

We respect your privacy.

Check out our free 5 Step Lead Generator and discover how to get more leads into your sales funnel today.


Get your free copy now.

Download the 1 Page Marketing Plan to see where it all fits.

We respect your privacy.

See how well your marketing is performing

We respect your privacy.

Download free tips on the right digital strategies

We respect your privacy.