How to get the most out of social media advertising without breaking the bank
There’s a lot of hype surrounding social media advertising, but is it worth it? And how do you implement an advertising strategy without shelling out the big bucks? As an Adelaide marketing agency, we’ve got the answers.
Adelaide advertising agency tells: Why social media?
Social media has revolutionised the way we communicate, connect, live and work. Businesses of all sizes can access social media because it’s free to set up accounts on most platforms. Delivery of message to marketplace is often instantaneous.
But this accessibility also creates problems for businesses. When everyone’s online, how does your business cut through the noise?
There’s no doubt that it’s vital for most businesses to maintain a social media presence. After all, if your customers are using social media, then that’s where you should be too. Social media advertising can be an excellent solution.
What is social media advertising?
There are plenty of reasons why social media advertising is useful, including:
- Increasing brand awareness
- Increasing engagement
- Reaching a larger audience
- Directing readers to your website
- The opportunity to interact with customers
- Promoting brand loyalty
- Gaining insights into customer behaviour
- Boosting credibility
When you compare the cost of more traditional forms of advertising, for example, television and print advertising, social media advertising is a fraction of the cost, with the ability to tailor ads to demographics in a sophisticated way.
Social media advertising can also help you define broader business criteria, for example, your short-term and long-term goals, your audience and your budget. These are fundamentally important for any business, yet many operators don’t ever get around to pinpointing them.
What’s the best way to use social media advertising?
To get the most out of a social media advertising strategy, ensure that you:
- Choose the right social media platform. For example, if you run a food business, Instagram is an obvious choice for showcasing beautiful food images
- Be active. Post on social media often. Comment, like and share the posts of others
- Optimise your posts with links back to your website and use keywords to attract readers’ interest
- Be sure to respond to any comments or questions from readers
How do I know whether social media advertising is working for my business?
When you advertise on social media, you need to be able to measure the results. This will help you work out whether it’s working, whether you’re using the right platform and make improvements to your campaigns.
You need to set goals that are:
- Focussed on results
You also need to review traffic that’s flowing from your social media sites to your website. Has the advertising campaign increased the flow? Is there an increase in conversions? Are people engaging with your social media posts and with your website?
How can Marketing Catalyst help my business?
We’ve created social media advertising campaigns for many happy clients who have seen their businesses improve as a result. We can help your business, too. We’re skilled at identifying:
- Which platforms to use
- Ads that attract attention and inspire engagement
- Whether the ads meet your objectives
We’ll work within your budget, and we can also create content calendars, so you’ll know the monthly social media schedule in advance.
All you need to do is contact us to discuss your advertising needs.
The bottom line
Social media advertising benefits businesses due to its low cost, specific targeting and generation of demand and brand awareness. Jumping on the social media bandwagon could be the best business decision you’ve ever made. We’re an Adelaide marketing agency, experienced in social media advertising. Drop us a line to find out more.
Kain Vodic is Marketing Catalyst’s director, strategist and marketing science practitioner. He’s also a golf devotee. Originally from Broken Hill, it’s no wonder he likes a beer or two.
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